About Safe Family
Reigniting a 30-year mission to keep families safe.
Three decades of life-saving teaching, brought to a new generation — now with online safety at its heart.
We teach the simple tips and tricks that work for everybody — how to read a situation, carry yourself with confidence, protect your kids online, handle a confrontation, and know where to turn when something goes wrong. Along the way we point families to trusted services like Kids Helpline (1800 55 1800), so help is always within reach.
The people behind it
Built on lived experience
A survivor and a world champion — read their full story.
Kim Klein
Kim Klein — Co-Founder
Child & community safety expert, author and black-belt instructor — and a survivor of three violent assaults, which is where this mission began.
Read Kim's story →Ian Jacobs
Ian Jacobs — Co-Founder
Undisputed triple world champion and former international bodyguard, with 20+ years developing the S.A.F.E program.
Read Ian's story →Our philosophy
The S.A.F.E Way
S — Self-confidence
- 70% of what you "say" is body language.
- Act brave even when you don't feel it.
- Confident people are less likely to be targeted.
A — Awareness
the ABC's- Stay alert, not alarmed — 007 / terminator eyes.
- Read unsafe feelings, places and people.
- Awareness · Body Language · Communication.
F — Focus
- Focus on what you want, not what you fear.
- Limit the violence you absorb from screens.
- Build the habits that keep you strong.
E — Expectation
- Expect life to work with you, not against you.
- You have a powerful survival instinct — trust it.
- Your choices shape your safety and your future.